Taylor Swift debuted the video for her new single, “Look What You Made Me Do,” last night during the MTV Video Music Awards and it's pretty apparent she's saying goodbye to the past.
The video opens in a graveyard, with a gravestone that reads “here lies Taylor Swift’s reputation.” She then pops out of the ground as a zombie, with the rest of the clip having her take on roles like bank robber, biker, snake charmer and more.
Taylor also seems to take a dig at her enemy Katy Perry in the clip, at one point wearing a cat mask similar to one in Katy's "Dark Horse" video, as well as a tiger sweatshirt, a reference to a line in Katy's song, "Roar." And in a segment where she crashes a car she even looks a bit like Katy.
The clip ends with past Taylor personas in a line as they bash each other with criticisms often used to describe Taylor by the public and the press. Check out the clip to the right
And while Swifties are bound to love the clip, Beyonce fans aren’t quite as impressed. In fact, after a preview of he clip surfaced Friday, members of the Beyhive were quick to point out similarities between Bey’s “Lemonade” clip, “Formation.” The part in question has Taylor in fishnets and a leotard surrounded by her back up dancers.The clip’s director Joseph Kahn clapped back at critics via Twitter. “I’ve worked with Beyoncé a few times,” he wrote. “She’s an amazing person. The #LWYMMDvideo is not in her art space. Love and respect to Bey.” Check out the Beyhive’s reactions below.
In lots of other Taylor news…
The lyric video for “Look What You Made Me Do” set a new recordfor having the most views within 24 hours of its debut. The clip, which was released late Thursday night, had more than 19 million views in its first 24 hours. That beats the previous record of nine million views set by TheChainsmokers’ “Something Just Like This,” featuring Coldplay.“Look What You Made Me Do” was the most played and most heard song across radio on Friday. Overall, the tune was played 4,228 times, way ahead of the second-most played track, Charlie Puth’s“Attention,” which was played 4,067 times. Taylor’s new single sold a little less than 200,000 downloads on its first day of commercial release, and should easily debut on top the Digital Song Sales chart. Forecasters also predict it could sell a half a million downloads in its first week. Taylor’s song was streamed on Spotify more than eight million times on its first day in release, setting a new global first-day streaming record. If you thought the chorus of “Look What You Made Me Do” sounded awfully similar to the 1991 hit “I’m Too Sexy” by Right Said Fred, you wouldn’t be wrong. In fact, Right Said Fred members Richard and Fred Fairbrass are given co-writing credits on the tune, and Taylor and the song’s other co-writer Jack Antonoff even sent them flowers to thank them for their contribution. Check out the flowers below. Taylor has teamed with UPS to help promote her new album “Reputation.” The singer’s album cover is now appearing on UPS trucks with Nashville, Atlanta, and New York City the first cities to see them rolling through their streets. The shipping giant is also holding a contest for fans to win tickets to a show, including airfare, hotel, dinner and a “makeover experience. When Taylor’s album “Reputation” drops on November 10th, two exclusive editions will be sold through Target, which come with a 720-page magazine featuring photos, paintings, handwritten lyric sheets, poetry, and more. Fans can pre-order the special editions now. Check out the magazine covers here and here and below.Kanye West fans are thinking that Taylor is subtly dissing the rapper with the release of her new album. Why? Well, because Taylor’s “Reputation” is set to drop on November 10th, which is the 10thanniversary of the death of Kanye’s mother Dondra.